Surviving Health Care 2.0. Five Essential Strategies for Hospital Marketers.
When one looks at providers delivering healthcare and the marketing, one must wonder if there is an understanding of the importance of marketing in healthcare 2.0. Which begs the question in the...
View ArticleHealthcare Consumer Buyers vs. Hospital Sellers, Seven Actions for Hospital...
Healthcare consumerism is no longer an “it will happen someday,” but a market reality. And signs are apparent that market power has shifted from the hospitals as the dominant seller controlling the...
View ArticleIs Communicating Value the Hospital Marketing Currency for Today?
How are you, the hospital marketing and communications expert, engaging the consumer and patient by telling your brand value story? Not the features and benefits story of what you do, but the value of...
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10 Learnings for Hospital Marketers from Loyola University Chicago Men’s...
It’s been an eye-opener watching the Loyola University Chicago Ramblers men’s basketball team compete in the NCAA Tournament, otherwise known as March Madness. And I say eye-opening as this team is no...
View ArticleDoes HIPPO Drive Hospital Marketing? Come on Now, be Honest.
The other day, I heard a hospital advertisement on the radio. A 60-second spot chock full of everything under the sun, including the kitchen sink. Since then, I have had the opportunity to hear it...
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Social Media Use for Hospitals, the Easy Guide to Message and Channel...
Social media isn’t hard. What is hard is developing the strategy, content and then integrating your messages across multiple channels. Since the healthcare consumer and patient are omnichannel,...
View ArticleNine Essential Strategies for Engaging the Healthcare Consumer & Patient...
Last time I looked, hospitals were 24/7 operations. And the other thing I noticed, individual use of health care in many ways is 24/7 too. Since healthcare continues evolving into an innovative,...
View ArticleThe Next Flavor of the Day for Healthcare Vendor Sales & Marketing - OODA...
Something in the integration of sales and marketing in healthcare vendors could be amiss. One camp is still living in the 90s. Another in the 2000s and yet another in the 2010s around the selling and...
View ArticleExtra, extra, read all about it. Hospitals Discover Patient Brand Evangelist...
Do you know who your patient hospital brand evangelists are? I ask this question for a very important reason. In an age of little provider differentiation in the retail medical marketplace with me too...
View ArticleHospitals Have the Yips Over ‘Yelpification’ of Healthcare. Here is Your...
I read an interesting article on April 27, 2018, “Providers jittery over the ‘Yelpification’ of healthcare”, Tony Abraham, Healthcare Dive from the Manhattan Institute report, “Yelp for Health”. The...
View ArticleChanging the Role of Hospital Marketing for Today’s Market, Six Essential...
I came across an old post from December 2010 written with the passage of the Affordable Care Act on how the role of hospital marketing needed to change to meet the new evolving consumer-directed...
View ArticleWhat is Your Hospital Marketing Strategy Around Micro-Influencers?
All health care is local and is shaped by events nationally, regionally and locally. Changes in healthcare policy and reimbursement such as the Affordable Care Act, state regulatory action, and new or...
View ArticleIt’s Not Social Media Anymore. Social Has Become the New Mainstream Media....
A funny thing happened to what was ‘social’ media like Facebook, Twitter, YouTube Instagram, etc., where communities of people formed and came together to share funny videos of baby’s and dogs and...
View ArticleIncrease the Power of Hospital Brand Marketing Using Your Triple Aim – Earned...
Given the extraordinary competing needs in hospitals to meet the of the healthcare marketplace from EMRs to employed physician, too new treatment and diagnostic modalities and declining reimbursements,...
View ArticleInfluencing Hospital Choice at Key Moments, Understanding the Healthcare...
As the provider market for the healthcare consumer continues to consolidate through merger, acquisition, liquidation or disintermediation, there is one clear outcome. Fewer providers mean heightened...
View ArticleDark Social- What You Can’t See, Can Hurt Your Hospital
Bright social, where you can see your handiwork, and revel in the brilliance of your content in attempts to influence the choice of the healthcare consumer and patients in selecting the hospital and...
View ArticleNow Is the Time to Stop Age-based Segmentation and Marketing. “I am not a...
A funny thing happens when you get older. Brands, especially those in healthcare, suddenly decide that based solely on age, that one is now in need of senior services, specialized care, and other...
View ArticleHospital Marketing Has a New Mission
And it’s not about “putting heads in the beds.”The marketing mission is now engagement, experience, and demand management.From what I can see, the great majority of hospital leadership still believes...
View ArticleHospital Marketing If Done Right, Will Look Like a Distributive Network
Think about the headline question a little. If the real aim is medical care delivered at the right time, in the right place, at the right cost, it follows that the centralization of healthcare around a...
View Article"Hey Alex, I Don’t Feel Well. Find A Physician Near Me." Hospital Marketer,...
How does this grab you? Thirty-eight percent of all internet searches are now by voice using a digital assistant like Siri, Alexa, Echo, and others on a smartphone or home voice internet connected...
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